Data-Powered Revenue Operations

Successful revenue operations programs allow tech and software companies to improve revenue, net retention rates, and reduce go-to-market expenses. Are you benefiting from an effective RevOps program?

The High-Tech & Software industry is constantly evolving. As companies optimize for continued growth, they have realized that siloed revenue-driving functions are inadequate and ineffective. Enter Revenue Operations (RevOps)—an integrated set of data, insights, processes, systems, and functions—that have a major impact on revenue, net retention rates, and go-to-market expenses.

Through our work with many tech and software organizations, we’ve developed a differentiated approach on how to deliver real business impact through RevOps. 

  • We emphasize coordination through every step of the customer journey—from marketing and sales to professional services, customer success, and renewals. 
  • We understand that impact requires real change at the operations level—not just in the front office. 
  • We know that organizations that are digital perform better. We help build an agile, digital RevOps model—using data and insight to drive desired outcomes, even as your market evolves. 

That last point is where our approach stands out. Our proprietary analytics capabilities produce diagnostic insights into revenue performance that no other partner can. In just six to eight weeks, you’ll see a clear path to faster growth that will keep you ahead of the competition. But we won’t just hand off a plan; our team will be with you every step of the way in tackling tough operational changes—making change stick so you maximize the impact.  

Results You Can Expect 

  • Accelerate velocity of the revenue lifecycle 
  • Increase win rates 
  • Increase upsell and cross-sell rates 
  • Retain more customers 
  • Reduce go-to-market expenses by as much as 30% 

What We Offer

See where you stand—and how you can drive better results 

Our proprietary diagnostic includes three distinctive analyses. Together, these provide a comprehensive window into your revenue lifecycle: 

  • Net retention analytics assess drivers of annual recurring revenue (ARR) performance such as churn, gross retention, and net retention. With Intellio® DataOps, we can conduct fast, iterative analyses using models built by our data scientists. In just weeks, you’ll see how revenue moves and understand the effectiveness of current growth levers. 
  • Revenue efficiency analytics measure how efficiently you generate ARR and the return on your go-to-market investments—looking at key metrics such as lifetime value (LTV) and customer acquisition (CAC), retention (CRC), and expansion (CEC) ratios. This view into your go-to-market efficiency helps you prioritize and allocate future investment to yield the highest top-line return. 
  • Operational analytics consider the metrics critical to your business and revenue lifecycle such as sales cycle times, time to value, and pricing/quoting automation. This deep dive into your processes surfaces opportunities into the operational levers you can pull to get customers through the revenue cycle faster and more efficiently. 

Make your move toward digital revenue operations—with experienced support 

Armed with analysis and extensive knowledge of revenue operations—including the advantages of a digital operating model—we’ll work together to prioritize, plan, and deliver key initiatives. This includes:  

  • Systems and data so that you can develop a single, consistent customer view across the journey and use dashboards to manage RevOps going forward 
  • Processes, employing automation to accelerate lead-to-cash cycles and deliver a compelling experience even as your installed base grows 
  • Organization to establish clear roles and responsibilities and strong coordination—allowing your revenue operations to move faster and more effectively

Build on the impact—continuously 

We help you capture the quick wins—but also the longer-term strategic opportunities to make RevOps a true competitive advantage. Our approach emphasizes agile, iterative, rapid enhancements that allow you test and learn, keep pace with your continuously changing market, and build on success over time. 

Want to learn more?