Don't do digital. Be digital.

Bottom line? You don’t become a digital business by treating digital as a project or relegating it to a special team. Digital is a mindset—not a destination—and it must be universal.

Digital transformation projects fail. In reality, digital transformation is just a buzzword—not a real, lasting result. In our view, you don't "do" digital transformation. You either run a digital business, or you don't.

Here's what we mean by that:

Digital businesses aren't operated in siloes. It takes a common vision, an agile way of working, and a universal digital mindset to become a digital business. It starts by working in agile, multidisciplinary, product-oriented teams to design and build integrated experiences that are fluid between the analog and digital. This is what creates impact that lasts.
Technology is just the beginning of becoming a digital business. Implementing the right digital solutions — ones that are also flexible, scalable, and secure — requires understanding and addressing your business challenges more than your technical needs.
Becoming a digital business isn’t a one-and-done project — and isn’t a destination. It’s a never-ending process and moves from one end of the enterprise to the other. It shouldn't be onerous. It should be tackled iteratively, emphasizing quick wins and influencing change by doing.
Digital progress isn’t about how good the technology is. It’s about evolving the entire organization on your journey to be digital. Focus on the end-user, creating thoughtfully crafted products and experiences that rely on data-driven insights and are designed with driving speed-to-value, loyalty, and connection.

Transforming Digital Thinking

It takes digital thinking to drive real change and become a truly digital business. That means working in an agile, iterative, and data-driven way. Becoming a business that “thinks digital” requires a partner with expertise in both technology and your industry. And keeping the user at the center of every decision you make.

When you stop treating "digital transformation" as a destination or project to be done by a single team, you can unlock transformational results. Ready to stop doing digital transformation and start becoming a digital business? Read on.