August 2022 Signature Research
Bottom line? You don’t become a digital business by treating digital as a project or relegating it to a special team. Digital is a mindset—not a destination—and it must be universal.
Digital transformation projects fail. In reality, digital transformation is just a buzzword—not a real, lasting result. In our view, you don't "do" digital transformation. You either run a digital business, or you don't.
Here's what we mean by that:
It takes digital thinking to drive real change and become a truly digital business. That means working in an agile, iterative, and data-driven way. Becoming a business that “thinks digital” requires a partner with expertise in both technology and your industry. And keeping the user at the center of every decision you make.
When you stop treating "digital transformation" as a destination or project to be done by a single team, you can unlock transformational results. Ready to stop doing digital transformation and start becoming a digital business? Read on.