Allina Health I Health Systems, Digital Experience Lab
Allina Health wanted more from its rebranding than a new look. The Minnesota-based health system also wanted to get its patients the right care, faster. So it partnered with West Monroe to reimagine its online presence and compete in a digital-first world. Together, we created a Digital Experience Lab that innovates through regular design sprints and produces a steady stream of new digital capabilities. Our partnership not only has helped Allina Health improve productivity, satisfaction, and patient outcomes, but also become recognized as a digital leader among regional healthcare systems.
People expect an entirely new level of experience. We’re no longer competing with other health systems, we’re competing with digital businesses that have successfully adapted to a customer-obsessed, digital-first mindset.
As Allina Health revamped its brand image, the organization’s leaders realized the existing digital experience was falling short. The health system needed more intuitive capabilities for delivering the right content and data to all its users, from clinicians to patients to marketers.
That’s when Allina Health called on the proven expertise of West Monroe’s team to:
West Monroe’s cross-functional team pairs deep industry knowledge with digital chops. Our unique Digital Experience Lab has grown to partner with 4 dedicated product teams at Allina Health that build and support 8 current digital products. Teams can pivot effort quickly to reflect evolving needs and priorities.
Our team took Allina Health’s digital experience evolution to the next level with digital-first online assets. Over the course of our relationship, that has included a more unified and individualized web portal for the entire user spectrum, as well as various active or in-development apps or digital concepts:
With West Monroe’s help, Allina Health transformed its digital properties to deliver better user experiences and improve patient outcomes. And it is able to introduce these digital capabilities faster. Today, the organization’s Digital Experience Lab sends new code to production monthly—that used to happen once every 18 months. The results: