Sep. 17, 2018 | News

West Monroe hires Probal Hasan as Director in Dallas

West Monroe hires Probal Hasan as Director in Dallas

DALLAS – West Monroe, a business and technology consultancy, today announced that Probal Hasan has joined the firm as a director in its Technology practice. He will focus on technology strategy, CIO advisory, and delivering technology-enabled business solutions for clients in the healthcare and life sciences sectors. Hasan has more than 20 years of management and technology consulting experience. Most recently, he was a senior director in PwC’s Health Industries Advisory practice, focused on technology strategy.Hasan, based in Dallas, brings a strong blend of industry and technology perspectives to the rapidly growing office. He has extensive experience working with medical device companies, healthcare payers, and healthcare provider systems to harness strategy, operations, and technology to advance business goals.

“Probal Hasan has exemplary experience advising senior healthcare and life sciences executives at the intersection of business and technology,” said Greg Layok, managing director and leader of West Monroe’s Technology practice. “In particular his extensive background working both health plans and providers to develop and realize customer experience visions and strategies is a strong fit with our focus on applying technology to drive powerful engagement and influence customer behavior.”

Hasan’s broad expertise includes competencies in an array of technology and business disciplines, including strategic planning, enterprise architecture, financial modeling, market entry analysis, segmentation analysis, marketing analytics, outsourcing and offshoring, and sales and operations planning. 

“I am excited for the opportunity to join a firm that is working at the forefront of transforming healthcare customer experience,” said Hasan. “At the same time, this is a unique opportunity to contribute my leadership experience to building our presence in Dallas and our next generation of leaders.”

While with PwC, Hasan also led internal efforts to build out the Health Industry Advisory team’s Digital Strategic Architecture practice. He has held previous consulting roles with Diamond Management and Technology Consultants (acquired by PwC in 2010), Accenture, and SagePoint Solutions, the latter of which he was a co-founder. 

“Probal Hasan adds a unique blend of healthcare experience and deep technology acumen to our office,” said Tom Hulsebosch, senior managing director and leader of West Monroe’s Dallas office and Energy & Utilities practices. “Our office has grown rapidly since we entered this market in 2015, and we expect to more than triple our size over the next five years. To deliver on that goal, we our building our leadership team with people, like Probal, who possess both deep expertise and a strong entrepreneurial spirit.” 

About West Monroe

West Monroe is a national business and technology consulting firm that partners with dynamic organizations to reimagine, build, and operate their businesses at peak performance. Our team of more than 950 professionals is comprised of an uncommon blend of business consultants and deep technologists. This unique combination of expertise enables us to design, develop, implement, and run strategic business and technology solutions that yield a dramatic commercial impact on our clients’ profitability and performance. For more information, visit

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