Dec. 14, 2020 | News

West Monroe hires data analytics authority Doug Laney as Innovation Fellow

West Monroe hires data analytics authority Doug Laney as Innovation Fellow

West Monroe is pleased to announce that Doug Laney joined the firm in 2020 as an Innovation Fellow to empower data fluency for the firm’s clients. In his role he will be focused on introducing new offerings related to data value and valuation and developing client benchmarking capabilities. 

Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business, and data leaders on data monetization and evaluation, data management and governance, alternative data, analytics best practices, and information innovation. He is the author of the best-selling book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage.  

“Doug is a leading expert in quantifying the economic value in data assets. His knowledge and innovative ideas will greatly serve our people and clients and elevate West Monroe’s profile in in the area of data monetization,” said Greg Layok, managing director and leader of West Monroe’s Technology practice. 

This is an exciting addition to our analytics capabilities—an area we continue to invest in because it is critical to our clients’ ability to create value.


Previously, Doug was a distinguished analyst with Gartner’s Chief Data Officer Research & Advisory team and a three-time recipient of Gartner’s annual Thought Leadership Award. He is a founding board member of the Chief Information Governance Officers’ Association and sits on the University of Illinois’ Department of Accountancy board. 

“I am thrilled to be joining this highly regarded team after having spent time with West Monroe leaders over the years as a Gartner analyst,” Laney said. “I’m excited for the opportunity to partner with clients to identify untapped value in their data assets.”

Doug Laney is the first external Innovation Fellow hire for West Monroe. The innovation fellow is a career path West Monroe introduced in 2019 that allows employees to focus on product and service innovation, where success and incentives are tied to innovation instead of client delivery. Laney joins the firm as part of ongoing efforts to increase investment in technology-based products and solutions that bring value to its clients and the market. 

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