Sep. 17, 2013 | Press Release

Playing to Win: Using Situational Awareness in Decision-Making

Playing to Win: Using Situational Awareness in Decision-Making

West Monroe Partners, a full-service North American business and technology consultancy, today announced that it has contributed to the third BearingPoint Institute Report. The report focuses on innovation and the business opportunities it brings. It also looks at the origins of innovation, whether driven by economics, regulators, or customers.

West Monroe hones in on the topic of Situational Awareness in a spotlight feature as part of the report, describing how situational awareness helps organizations improve customer engagement and deliver better services by using the information at their fingertips. The main premise of situational awareness is to center decision-making (and action-taking) on a specific situation with the use of data available to organizations.

The article explores the theory and includes a Q&A with Chicago’s former CIO, Brett Goldstein, to uncover best practices. Goldstein gives insights on how they used situational awareness to improve decision making in the city. The interview explains how situational awareness can incorporate data analytics into the ‘business as usual’ of running a city like Chicago, driving significant improvements to decision-making and service delivery.

Additionally the BearingPoint Institute looks into new market trends: as governments and banks exit the large-scale infrastructure funding sector, authors investigate if institutional investors such as insurers will bridge the funding gap. The report also explores innovative sector strategies, showing what Europe’s public healthcare systems can learn from private customer relationship management and how retailers can integrate the best of physical and digital to foster cross-channel success.

Per Jacobsson, BearingPoint Partner and lead for the BearingPoint Institute, commented on this year’s report: “Using research, analysis and examples from banking, healthcare, infrastructure and retail as well as interviews with top business thinkers, this third BearingPoint Institute Report provides insights into innovation and business management unseen elsewhere.”

“West Monroe’s contribution to the third annual BearingPoint Institute Report signifies the strength of our partnership, ability to collaborate and overall global reach with BearingPoint,” said Gil Mermelstein, West Monroe Partners managing director and global corporate development lead.

Download the BearingPoint Institute report on your tablet. 

About the BearingPoint Institute

Founded in 2009, the BearingPoint Institute is an incisive, authoritative voice on business-critical topics, which brings together the finest minds from both within and outside the BearingPoint organisation. We strive to:

  • Advise business leaders to understand the evolution of the global economy at a deeper level
  • Explore new thinking, going beyond straightforward “Thought Leadership”
  • Propose new points of view about strategy and organizational change, and stimulate debate 
This is achieved by offering practical, real-world advice from: 
  • A leadership team composed of senior BearingPoint Partners, representing geographical diversity and a wealth of capabilities 
  • An independent Advisory Board formed by recognized business leaders and academics
  • Studies made by experts illustrated with real-life highlights 

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organisations. Our 3350 people, together with our global consulting network serve clients in more than 70 countries and engage with them for measurable results and long-lasting success. For more information, please visit:

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