West Monroe Partners, a North American business and technology consulting firm, today announced that Dave Nash has joined the firm as a director in its Customer Experience practice.
“Dave Nash brings a highly strategic perspective, but one grounded in the practical application of customer intelligence, marketing, and financial skills, along with a strong orientation for quality execution,” said Kevin McCarty, West Monroe’s managing director and head of the Chicago office. “His combination of skills has produced an exemplary track record for delivering measurable operational and financial results and will be vital to our clients across industries going forward.”
Nash joins West Monroe from CSC Global Business Services-Americas, where he was a principal and practice lead for Customer Analytics in both the Strategic Services and Analytic Insights & Information Management (AIIM) practices. During his tenure at CSC, he crafted and implemented customer strategy, experience, and intelligence strategies that incorporated customer insights, data, technology, process, and organizational change to drive customer loyalty, maximize customer value, and improve overall financial results.
Previously, Nash was a director of marketing strategy with CIGNA, where he led the client value management initiative. Earlier in his career he was also a consultant with Peppers & Rogers Group, a 1-to-1 marketing strategy firm; a manager with Ernst & Young’s Customer Connections practice; and an internal marketing consultant with Citibank. He began his career as a corporate banking officer and financial analyst with Key Bank’s Healthcare Finance group.
Nash has authored numerous whitepapers and published articles on customer experience, customer analytics, marketing, and economics, including “Applying Ecology to Maximize Customer Value” and “Behavioral Economics and Marketing: Structuring Choices and Accounting for Biases in Customer Behavior” (Journal of Integrated Marketing Communications, 2005 and 2011, respectively). He earned an MBA with high honors from the University of Chicago Booth School of Business, a Master of Science degree in Integrated Marketing Communications from Northwestern University, and a Bachelor of Science degree in Finance, summa cum laude, from Case Western Reserve University.
“I look forward to helping West Monroe build strength and credentials in customer experience by applying my data, analytics, and technology experience to maximize customer lifetime value for our clients and deliver a seamless, multi-channel experience for their customers,” said Nash. “I am impressed with the quality of West Monroe’s consultants and its successful track record in delivering measurable operational and financial results for its clients.”
West Monroe is a North American, full-service business and technology consulting firm focused on guiding organizations through projects that fundamentally transform their business. With the experience to create the most ambitious visions as well as the skills to implement the smallest details of our client’s most critical projects, West Monroe is a proven provider of growth and efficiency to large enterprises, as well as more nimble middle-market organizations. Our more than 300 consulting professionals drive better business results by harnessing our collective experience across a range of industries, serving clients out of offices across the US and Canada.