Mike, Paul, and Ariane will discuss: 1) Leveraging a Journey Atlas to understand the whole picture and help organizations determine where to focus on customer improvements, 2) Leveraging data and data-drive tools to visualize and analyze journeys, 3) Scaling journey capabilities through training and the concept of journey champions and owners, and 4) Codified governance processes to prioritize and drive accountability to achieve their expected ROI of improvements.
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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing
How pharma companies can enhance patient support programs with generative AI