In this episode, Mike and Paul talk about some key challenges organizations face in broadly taking action on customer insights that organizations identify. They discuss changing behavior by making insights more approachable and integrated in employee tools and daily activities to enable real-time decisions based on customer data, while avoiding the dreaded score-chasing culture mistake.
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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.
From gut feel to data-driven: Why pricing strategy is critical for high-tech and software firms
Rising to the Occasion: What Patient Centricity Means in Life Sciences and How to Achieve It