In this episode, Mike and Paul discuss "journey analytics," including the value of using data to help personalize customers' experiences by measuring and understanding the current experience and predicting and prescribing "next best actions" to deliver a more effortless experience.
Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.
Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.
From gut feel to data-driven: Why pricing strategy is critical for high-tech and software firms
Rising to the Occasion: What Patient Centricity Means in Life Sciences and How to Achieve It