Projecting growth potential is vital in today’s markets – but also increasingly complex. That’s Joseph’s specialty. He uses data science and machine learning to analyze customers, products, services, and channels – providing executives with vital insight to model expected growth and gross margin. Altogether, he has led more than 50 diligence and value creation projects using data representing over $100 billion in revenue.
As an innovation fellow, he builds and develops new tools for tackling business questions in a repeatable manner. In fact, he has been an analytics and data science innovator for years – and his work is known around the world. For example, he patented an approach for measuring digital advertising impact and authored a Harvard Business School case study on digital advertising. He has conducted research on customer churn, customer lifetime value, digital marketing, and social networks. He also wrote two chapters on digital marketing and customer management for Harvard Business School Publishing that are used in business schools worldwide.
He joined West Monroe from Two Six Capital, where he was head of data science. Previously, he was a data scientist with Facebook, where he managed measurement of digital advertising impact on lift of online and offline sales across various sectors. He earned bachelor’s and master’s degrees from the University of California – Berkeley, an MBA from Imperial College London, and a Ph.D. in marketing from Harvard Business School.
He considers himself both a garage sale junkie and a Marie Kondo enthusiast. In his spare time, he enjoys CrossFit and visiting with his nieces and nephews, as well as the Bay Area’s diversity of people, food, and culture. When he has the chance to travel, his favorite destinations are Provincetown and Guadalajara.
He strives to lead, mentor, and train new graduates to become client-facing data scientists. He is also a guest lecturer at The Wharton School and a senior fellow of the Wharton Customer Analytics.