David Clifford

David Clifford

Director Advisory & Transformation Washington, D.C.


When companies contemplate large-scale business and IT transformation, David understands what “large” really means. He’s been there: He was the design authority for one of the world’s largest service contracts, worth $5 billion. 

He also understands how to tackle such challenges with an eye toward creating value. For a Fortune 100 pharmaceutical company, he assessed portfolio and program management and identified 18 root causes holding the client back from realizing the potential value of its investments. He designed a manageable approach to change, which delivered $14 million in annual savings by correcting cost inefficiencies, avoiding external costs, and reducing the service portfolio. 

These are the experiences that have made him a trusted advisor to C-level executives in areas such as corporate IT strategy and policy, IT service management, strategic sourcing and outsourcing, business process management, and cultural change to ensure people perform well in a new operating model. 

He joined West Monroe from Pace Harmon, where he was a director. Previously he advised CIOs and CTOs across the globe on IT service management as a consultant for PRO-ATTIVO. David earned a degree in management information systems from the University of Central Lancashire, United Kingdom.

What makes David different

David doesn’t just thrive on the speed of today’s businesses. He appreciates speed in another sense: He is an avid Formula One and motorsport enthusiast who has attended many races around the world. In fact, he has entered the inner sanctum of Formula One, working with circuit chief executives and having the chance to be a passenger in a two-seater Formula One car on the Sepang F1 circuit.

When he’s not working or following Formula One, he enjoys collecting art, as well as taking advantage of Northern Virginia’s extended spring, summer, and fall seasons for hiking and biking.

Where David makes an impact

A respected service optimization thought leader, he was awarded a Fellow in Service Management (FSM) credential by the IT Service Management Forum’s (itSMF) Professional Recognition in Service Management (priSM) credentialing program. Working with itSMF, he developed one of the world’s first certification schemes for standards in service management. He is a past president of priSM. 

He also contributes to the development of international standards via the British Standards Institute (BSi). He is a regular speaker at major conferences around the world.

Meet the Advisory & Transformation team