This document describes West Monroe Partners, LLC’s and its affiliates’ (“West Monroe” or “WM” or “we” or “our” or “us”) treatment of the information we collect that could directly or indirectly identify you as an individual (“Personal Information”) during your interactions with us as a visitor to the West Monroe AI microsite located at westmonroe.ai including its subdomains and the interactive AI-powered tools and applications made available on it (collectively, the “AI Site”); or when you receive communications from us regarding our products and services (collectively, the “Interactions”). It describes what we do with that information (this information is referred to as our “Privacy Policy”). This Privacy Policy discloses the information practices of West Monroe with respect to information gathered online, including what type of information is gathered and tracked, how the information is used, and with whom the information is shared.
This Privacy Policy applies specifically to the AI Site. To the extent of any conflict between this Privacy Policy and the general West Monroe Privacy Policy with respect to your use of the AI Site, this Privacy Policy controls.
To the extent that the website of a West Monroe affiliate contains its own privacy policy or notice, such policy (rather than this one) describes how that affiliate treats Personal Information that it collects from your Interactions with that website.
From time to time, we may supplement this Privacy Policy with additional information relating to a particular Interaction we have with you.
This Privacy Policy was last updated and is effective as of June 5, 2026. Please review this Privacy Policy carefully, because if you do not agree with our practices, your ultimate choice is not to use the AI Site or engage in Interactions.
When you use the interactive AI tools on the AI Site, you will be asked to confirm, before a report is generated, that you have received and reviewed this Privacy Policy and that your use of the AI Site is governed by the Terms of Use. Your acknowledgment applies to the version of this Privacy Policy and the Terms of Use in effect at the time you generate the report. This acknowledgment confirms your receipt and review of this Privacy Policy; it does not, by itself, serve as your consent to any processing for which we rely on a separate legal basis described in this Privacy Policy
You can jump to particular topics of this Privacy Policy by going to the headings below:
- WHAT INFORMATION DO WE COLLECT
- HOW DO WE PROCESS AND USE YOUR INFORMATION
- WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES
- HOW WEST MONROE PROTECTS YOUR INFORMATION
- WHAT CHOICES DO YOU HAVE REGARDING HOW WEST MONROE USES YOUR INFORMATION
- WHAT ARE YOUR PRIVACY RIGHTS
- HOW TO MAKE A REQUEST CONCERNING YOUR PERSONAL INFORMATION
- OTHER IMPORTANT INFORMATION
- CALIFORNIA PRIVACY INFORMATION
- CONTACT US - GENERAL INQUIRIES
WHAT INFORMATION DO WE COLLECT
Active Data Collection
AI Tools and Interactive Applications
The AI Site offers interactive, AI-powered tools that generate reports and other outputs ("AI Outputs"). When you use these tools, we collect:
The name and email address (which may be a work email address) you provide so that we can generate and deliver your report and send related communications; and the inputs you submit to the tools, such as a company name, website URL, number of employees, industry, jurisdiction, or other business information, which may relate to your own organization or to another company you identify.
We may also collect and process publicly available information about a company you identify, for example by scanning the text of public web pages, in order to generate the AI Output. Information drawn from public sources is directional and should be independently confirmed.
The name and email address you provide are used to generate and deliver your report and for related communications. They are not transmitted to the third-party artificial intelligence models that power the tools. The inputs you submit, however, are transmitted to and processed by third-party artificial intelligence model providers in order to generate the AI Output. We may retain inputs and AI Outputs, and may use them in de-identified or aggregated form, to operate, evaluate, and improve the tools.
Please do not submit sensitive personal information or personal information about other individuals as inputs to the AI tools. You are responsible for ensuring that you have the right to provide any information you submit, and you should not include any information that you are not authorized to disclose.
Passive Data Collection
We may automatically collect or store certain Personal Information concerning your use of this AI Site, such as information regarding which of our pages are most often visited. We may share with or transfer to third parties such information for the purpose of maintaining the AI Site, responding to direct inquiries, measuring traffic and traffic trends at this AI Site, and providing advertisements that are more relevant to you and your interests.
Information from Third Party Sources
In addition to Personal Information we collect from you, West Monroe may, from time to time, combine information we receive through your use of the AI Site or other Interactions with us with information obtained through third party sources, such as business and marketing partners, our affiliates, or publicly available sources, or use third party source information on its own. We do this to enhance our ability to provide relevant marketing, offers, services and products to you.
How we process and use your information
West Monroe uses your Personal Information for business and commercial purposes, including:
- To communicate with you, and to provide you any services that you request, for example,tocommunicatewithyouregardingtheservices.
- To provide customer support,respond to your inquiries, and fulfill your requests.
- To send administrative information to you, for example, information regarding our services and changes to our terms, conditions, and policies.
- To send you marketing communications that we believe may be of interest to you,such as to send you newsletters or information about new features or services in which it believes you maybe interested.
- To generate, produce, and deliver the AI Outputs you request through the AI tools, including delivering reports to an email address you provide, and to operate, evaluate, and improve the AI tools (including through the use of de-identified or aggregated inputs and outputs).
- For our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products and services, surveys, enhancing, improving or modifying our AI Site, products and services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
- As we believe to be necessary or appropriate:(a)under applicable law,including laws outside your country of residence; (b)to comply with legal process; (c)to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d)to enforce our terms and conditions; (e)to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
- For any other purposes disclosed to you prior to you providing us your Personal Information or which is reasonably necessary to provide the services or other related products and/or services requested, with your permission or upon your direction.
- To customize the content and advertising you see.
- For preventing unauthorized access to or use of the Company’s property, including the Company’s information systems, electronic devices, network, and data.
The following chart provides examples of the kinds of information that we may collect from you, actively or passively, and how we use that information.