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Podcast: From Science Projects to AI Transformation

Bret Greenstein explains why AI “science projects” fail and how to turn pilots into scalable, business-driven outcomes

October 10, 2025

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At a glance

Enterprise AI adoption is accelerating—but many organizations are still struggling to move beyond pilots and proof-of-concepts (POCs) to real business impact.


In this episode, our Chief AI Officer Bret Greenstein challenges the way companies approach AI experimentation. Too often, POCs are treated as technical exercises rather than business initiatives—proving what’s already possible without a clear path to implementation, adoption, or value creation. The result: “science projects” that fail to scale.


The conversation focuses on what separates successful AI programs from stalled ones. Greenstein emphasizes the importance of embedding business stakeholders into AI efforts, aligning initiatives to real workflows, and ensuring leadership has a working understanding of AI’s capabilities. He also highlights the shift from prompt engineering to context engineering, the continued importance of human decision-making, and how organizations can make smarter “no-regret” investment decisions in a rapidly evolving landscape.

Featured Expert

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    Bret Greenstein

    Bret leads West Monroe’s AI strategy, equipping teams and clients with scalable, real-world solutions that drive measurable impact.

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