Research

The State of B2B Software & AI Spend

Balancing innovation with cost control for software buyers and sellers

September 22, 2025

AI is reshaping IT budgets. How is your organization adapting?

Software spend is rising faster than ever, driven by AI adoption, vendor consolidation, and rising feature complexity. IT budgets are under unprecedented scrutiny, and organizations are feeling the pressure to prove ROI while staying competitive.

The stakes are high. Companies that strategically navigate these forces will maintain an edge while others risk runaway costs and falling behind.

Backed by insights from a survey of 310 U.S. executives in procurement, IT, and finance, this report uncovers the key trends shaping the future of software and AI spend:

How AI adoption is driving higher tech spend and reshaping priorities.
Why software prices keep rising—and where companies can push back.
Strategies for software buyers and sellers to manage spend, prove ROI, and stay competitive.

Discover how to tackle these challenges head-on and position yourself for success in this evolving landscape.