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How Leading Companies Turn AI Into Business Value

At Fortune Brainstorm Tech 2026, Chief AI Officer Bret Greenstein shares why the next phase of AI is about redesigning how businesses operate

July 29, 2026

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AI has become a business priority for every industry, but the organizations pulling ahead are making a different set of decisions. In this conversation from Fortune Brainstorm Tech, West Monroe Chief AI Officer Bret Greenstein shares where leaders are focusing their attention—and why.

Bret explores the leadership decisions shaping the next phase of enterprise AI, from setting priorities and building the right data foundation to helping teams adopt new ways of working. The result is a practical discussion about how organizations can accelerate learning, improve decision-making, and create measurable business value.

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An AI-native organization will find ways to delegate and scale with AI while elevating people to be focused on accountability, judgement, and understanding their clients and relationships.

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Bret Greenstein

Chief AI Officer at West Monroe

Turning AI Into Business Value