July 15, 2014 | Press Release

West Monroe Welcomes Grupo ASSA to Global Consulting Network

West Monroe Welcomes Grupo ASSA to Global Consulting Network

West Monroe Partners today announced a strategic consulting agreement with Grupo ASSA, a Latin American consulting and managed services firm that helps its clients transform their organizations. Headquartered in Sao Paulo, Brazil, Grupo ASSA has nearly 1500 consultants in 10 offices across Latin America, including Brazil, Argentina, Mexico, Chile and Colombia. Like West Monroe Partners, their team focuses on “Full Transformation Lifecycle Management.” Programs led by Grupo ASSA start with digital transformation and have a growing reputation as a key player in this space.

Grupo ASSA now joins BearingPoint and West Monroe Partners’ global network which promotes joint client service, referrals and the ability to share intellectual property and assets. In March 2010, West Monroe Partners announced a strategic consulting alliance with BearingPoint to expand their global market coverage and better provide services to their international clients. Like West Monroe Partners and BearingPoint, Grupo ASSA was founded by a group of consultants with an entrepreneurial spirit and a deep desire to help organizations transform the way they do business. This strengthens the global network’s common goals and is a show of solidarity to the market of a strong presence across the globe.

“As we work more and more with global organizations, having an expanded group of network partners and access to knowledge and resources in new markets allows us to deliver on our promise to serve our global clients, locally,” said Gil Mermelstein, Managing Director of the Strategic Alliance. “It also opens new doors for us to serve clients based in Latin America with consulting needs in North America, specifically in key industries such as Retail, Manufacturing and Life Sciences.”
“We look forward to working with West Monroe Partners to support clients in achieving their global business goals,” said Claudio Della Penna, Chief Operating Office of Grupo ASSA.  “Our complimentary cultures and business philosophies create a winning recipe for a successful alliance relationship. We foresee a bright future ahead with West Monroe Partners.

West Monroe Partners and Grupo ASSA will continue to focus on their respective local markets, while collaborating on projects that require worldwide reach. Under the terms of the agreement, the two firms will refer business opportunities; collaborate on client work in North America, Latin America, and beyond.

About Grupo ASSA

Founded in 1992, gA is the leading independent Latin American Digital Business Transformation firm. We partner with leading global companies to meet their business aspirations. gA helps its clients deal with increasing challenges and complexities brought about by the digital economy, with its “Full Transformation Lifecycle Approach” and has recently been recognized in May 2014 as a leader in Digital Business Transformation by Gartner.

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