I consider this new kind of culture “Culture 2.0.” Gone are the days of an Instagram workplace or a Disney workplace, where employees were rewarded with ice cream bars or nap pods. We are in an era now where people are looking for a more supportive work environment. I think of five things when I think of “Culture 2.0:”
I posted a poll on Twitter and Instagram recently asking two questions on ChatGPT: 1) Has it become an essential part of your workflow? and 2) Would you work for a company that doesn’t allow you to use ChatGPT or similar AI tools? 70% of my followers, who are relatively technical people, indicated that they would not work for a company that did not allow any AI tools [editors’s note: the poll ended with 79% responding no]. It is an interesting phenomenon I call digital whiplash, which is when you’re able to use AI tools and enable yourself to be highly productive and creative in your personal life, but when you come into your workplace, you are using a spreadsheet which is not even connected to the Cloud. This poll indicated that companies that do not allow you to leverage tech to automate repetitive tasks are going to fall behind.
I also think that this generation of AI is changing the way we think about time: the amount of time it takes us to complete a task, produce a product, or to scale something to 100 million users. ”
Generative AI, while only a subset of AI, is reducing the effort it takes to execute in terms of time, people, money, and resources.
AI is just a system trying to do human-like tasks. For instance, whenever you use Google Photos or Amazon Photos and search for an image, the image being brought up is not generative AI, it is just computer vision. There are many kinds of AI: computer vision, natural language processing, linear regression like predicting house prices. However, it is not generative. It is looking at the past data and predicting the next thing. Generative AI, on the other hand, is about creating something net-new and is only a subset of AI.
I think the five things I previously mentioned about Culture 2.0 will only grow. Companies will continue to be more flexible and supportive of our whole selves. Companies that take on the role of becoming more tech-focused will give themselves a competitive advantage moving forward.
I also see AI becoming more personalized. Right now, ChatGPT is being used on individuals. But over time, AI will be more verticalized and exposed to different industries, and then personalized to each person. I think then we will all have our own AI co-pilots and assistants in different industries.
It comes to three things:
My initial go-to is always looking at the principles.
I think a lot of companies today are trying to be more technology-led, but we should look at the basics first: What is the company doing? Who are the customers? What is the impact in mind?”
I also think we are in the era of the COO and so much operational activity, it’s important to think about scale. You have to start small, with perhaps one team or one project, but the vision should always be to scale it out.
I focus more on when to be digital–I think becoming more digital is pointless without purpose. What is the North Star that teams or companies are working toward? From there, setting up goals where people are being led toward a purpose while getting more digital along the way.
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