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David Crofts

  • Director, Mergers & Acquisitions
  • 25 years experience
David is a seasoned transformation leader who specializes in guiding organizations through complex mergers, restructuring, and strategic growth initiatives.
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David specializes in guiding organizations through complex transformations, from mergers and restructuring to market entry and exit strategies that drive profitable growth. With over $1 billion in deal value across his career, David is an expert in insurance PE and M&A and has successfully led integrations, capital raising, and strategic alliances.

With 20 years of experience spanning insurance, healthcare, and media, David’s leadership is rooted in his ability to build relationships with investors and partners while shaping IT strategies. Prior to joining West Monroe, he held leadership roles at Anthem, McKesson, and Viacom, and earned degrees from Whittier College and Columbia University.

David’s All-In Mindset

A lifelong tinkerer, David spends his free time building projects like a Greenland-style kayak for the Hudson River. He’s passionate about outdoor activities with his family and “doing what’s right” in both work and life.