Research
Why Speed Matters: The Competitive Advantage of Faster Business Decisions
How the ‘Slowness Tax’ quietly erodes a company’s revenue, momentum, and market position
January 27, 2026
.png&w=1920&q=75)
Speed wins. And hesitation costs more than most leaders realize.
Most organizations don’t realize how much growth they’re leaving on the table. Not because of bad strategy, but because decisions and execution move too slowly.
West Monroe’s survey of 200+ C-suite leaders and 1,000 managers shows that speed has become a defining competitive advantage, and that even small delays compound into meaningful revenue loss over time.
.png&w=1080&q=75)
After reading “Speed Wins,” you’ll know:
» Whether your organization is quietly paying the slowness tax—and how much
» Why AI alone won’t make you faster without changes to how work gets done—and who does it
» How to turn decisiveness into consistent execution and results you want