A digital patient platform boosts enrollment by 6x

With FDA approval arriving 15 months early, the client had just three months to build a scalable enrollment process from the ground up. Faced with the accelerated timeline, the client turned to West Monroe to design an enrollment process that would not only support launch but also scale efficiently for long-term success. The challenge was compounded by an unfamiliar business model, unpredictable adoption rates, and incomplete insurance coverage information. Additionally, internal stakeholders were divided on whether to outsource enrollment or build a digital solution in-house. West Monroe quickly assessed the situation, aligned leadership, and proposed a digital-first operating model. By mapping the patient journey, we identified key pain points and determined the best technology and processes to streamline enrollment and ensure patient support from day one.

West Monroe partnered with the client to co-create a digital enrollment experience that launched in three months and scaled for future growth. Meeting the aggressive deadline required strong alignment across departments. We worked closely with stakeholders to build consensus around a digital-first model that supported the immediate launch while providing long-term benefits like better data ownership and lower costs. With the right strategy in place, we developed an integrated system that streamlined patient enrollment and support. This created a centralized digital experience that connected patients, providers, and support teams for a smooth onboarding process.

A fully integrated and patient-centered enrollment experience helped the client outperform every launch target—six times the expected enrollment, 20% new-to-brand share, and projected peak sales of $2 billion. This modern digital model accelerated short-term results and positioned the company for long-term success. Beyond immediate results, the new digital model allows the company to continuously refine its patient journey. By leveraging real-time insights into enrollment and adherence, they now can make data-driven improvements that sustain long-term success. The ability to track patient engagement also enables ongoing enhancements to care models, ensuring better outcomes and operational efficiency.