Data monetization drives $500 million in business value

Our client invested significantly in data analytics products across its organization yet struggled to quantify their impact. To close that gap, they partnered with West Monroe to create a framework that revealed more than $500 million in untapped business value. Without clear visibility into how data products were driving results, it was difficult to prioritize future investments.

We collaborated with analytics leaders from customer service, aftermarket, and smart factory teams to understand their current data products. We worked across business functions over 14 weeks to design and test a framework for measuring the value of data. Together, we created a framework connecting data assets to realized value through digital products. Our financial model helped quantify three pilot cases, demonstrating how existing investments could drive significant returns through targeted use cases.

The client gained the ability to confidently measure returns on their data analytics investments across the organization. With a new framework in place, they strengthened decision-making and significantly improved marketing performance—achieving a 30% boost in effectiveness. Their digital product now drives dealer conversion rates and cross-selling, while Adobe Analytics personalization delivers a 10% lift in sales. With this new capability to quantify data value, they're positioned to pursue advanced monetization strategies and accelerate their digital leadership journey.