Customer expectations are rising, and companies are being asked to do more with less—why a digital operating model and mindset shift holds the key to unlocking growth in 2023.
The need to provide high-quality, personalized care has never been greater in the healthcare industry. Patients want convenience, personalization, and accessibility in the same way they receive it from their grocery stores, banks, and online shopping experiences at the same time that the science of drug development and care delivery are allowing for more personalization and precision than ever before. This comes at a time when payers, providers, and life sciences companies are being asked to do more with less in the wake of workforce challenges, shifting market and regulatory pressures, and a potential economic downturn.
These challenges also present an opportunity. The organizations that adopt a digital-first mindset and invest in capabilities that deliver to patients and help evolve workforce culture stand to gain the most in 2023.
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