Guy Cartwright

Guy Cartwright

Managing Director Advisory & Transformation New York

Guy Cartwright leads West Monroe’s Corporate Transformation practice. Guy has a long track record of leadership and achievement as a senior executive, advisor, private equity operating partner, and board member. He has successfully led complicated operational improvements and turnarounds across a diverse range of industries.

Most recently, Guy was Chief Transformation Officer (and interim CFO) at Juul Labs Inc. There, he led a complicated, successful global strategic and operational reset that included over $1 billion in cost reductions, process reconstruction, and a revamp of the capital structure to set the company on a new, improved path. From 2010 to 2019, Guy was the lead U.S. Operating Partner at TowerBrook Capital Partners, a transatlantic $12 billion private equity investment firm, where his work ranged from leading all aspects of due diligence to driving strategic/value creation projects at portfolio companies in healthcare, business services, industrial, technology, retail, consumer, and sports/media.

Prior to TowerBrook, Guy was Vice President of Operations at Asurion Corporation, which grew from $500 million to $3.5 billion in revenue during his tenure, where he revamped the customer experience approach and also led the integration of the transformational acquisition of NEW. Guy spent his early career as a consultant, advisor and entrepreneur at Bain & Company, ERG and Truefitt & Hill, where he was founder & CEO.

Guy earned a bachelor’s degree from William & Mary and an MBA from Harvard University.

What makes Guy different

Guy is deeply involved and driven to grow the sport of soccer in the United States. A former captain of a Top-20-ranked Division I collegiate soccer team, he has advised on club acquisitions, academies and strategy, and is Member of the U.S. Soccer Foundation NYC Leadership Council.

Where Guy makes an impact

Guy actively advises early-stage companies in the sports, entertainment, digital content, e-learning & consumer sectors. Guy is married and has three teenage sons.

Meet the Advisory & Transformation team