When your project needs a fresh and unique perspective, it’s good to have Greg in your corner. He recently created a digital-first customer experience vision for a national healthcare payer. His innovative solution resulted in $400 million in cost savings and a vastly improved experience.
His blend of creative experience strategy and ways to meaningfully optimize business means that he’s ready with unique solutions. Greg has a background in digital advertising that informs his forward-thinking business strategies.
Prior to joining West Monroe, Greg was the associate director of strategy at POSSIBLE, a division of the WPP Group. Before that, he spent time as an associate partner and director of social media at SMITH. He has a bachelor’s degree from Gonzaga University.
The new business model for health plans: Delivering a member-centric omnichannel experience
Rethinking loyalty: Inefficiency is hindering your ability to create loyal customers