Diana Flotten

Diana Flotten

Director Product Experience & Engineering Lab Minneapolis


As a client lead in our product studio, Diana has a deep understanding of clients’ needs, industries, and organizations – as well as the issues that keep them up at night. She has a track record for turning challenges into successful partnerships that optimize revenue and customer growth.  

Having begun her career as a civil engineer, Diana has been solving problems for more than 20 years. Whether it’s an infrastructure or digital challenge, her bottom-line approach is always the same: understand user needs first and then design a solution that meets them. 

To every new project, she brings organization, fun, a collaborative mindset, and an appreciation for her fantastic colleagues. 

Diana joined West Monroe in its acquisition of GoKart Labs, a digital product studio specializing in invention, design, development, and growth of digital experiences. Previously, she was director of strategic planning and digital at American Public Media/Minnesota Public Radio. She earned a bachelor’s degree in civil engineering from Washington University in St. Louis and an MBA from the University of Minnesota – Carlson School of Management.

What makes Diana different

An engineer and MBA, Diana is an analytical problem solver who views herself as a “technology translator,” helping business leaders understand the value of digital investments. But she also balances left-brain and right-brain thinking. A Francophone, she minored in French and spent her junior year of college studying in France – including all engineering coursework in French.

Where Diana makes an impact

Diana is particularly involved in education and disability advocacy. She is on the board of the Carlson School of Management’s Ventures Enterprise, where she advises students as well as the strategic direction of the program. She is also on the finance committee for Northeast Residence agency, which serves children and adults with developmental disabilities.  

Within West Monroe, she is the executive sponsor of the office’s Women’s Leadership Network and a charity chief. She recently had to overcome her deep dislike of the cold to help organize the office’s Polar Plunge. 

Meet the Product Experience & Engineering Lab team