Brian Reavell

Brian Reavell

Managing Director Marketing, Sales & Service New York


Brian is a collaborative, high-energy executive with both operating and consulting experience ranging from startups to F500 companies. He brings a strategic, problem-solving approach with broad commercial acumen across multiple industries, and deep functional expertise in Go-to-Market (GTM) execution and sales effectiveness.  

Brian has led GTM assessment and transformation projects from B2B sales organization design, to optimizing segmentation, coverage & revenue models, and delivering commercial excellence initiatives.   As a both an advisor and practitioner, he’s built repeatable, scalable sales process, improved pipeline health & forecast predictability, and created high-performance sales cultures to drive measurable outcomes across new logo acquisition, install base expansion and revenue retention.

Brian joined West Monroe in 2021 to lead the sales effectiveness practice. His 20 years of leadership and consulting experience ranges from SaaS and business services at ADP to commercial consulting at Sales Benchmark Index (SBI), to numerous CRO roles across The Riverside Company portfolio. 

He has a bachelor’s degree in Communication from the University of Delaware, and a Master’s of Business Administration in Corporate Finance from the NYU Stern School of Business. 

What makes Brian different

As a former Chief Revenue Officer, Brian is a builder who loves to solve and execute GTM problems. He has a special affinity for helping companies to achieve impact and scale through innovative approaches that enable broad-scale adoption of best practices.  Brian spends his free time chasing 2 young daughters and staying active with cycling, golf and ice hockey.  

Where Brian makes an impact

Brian is passionate about growth. From building & coaching effective teams to efficient revenue planning & process optimization, he is laser-focused on delivering outcomes and helping others succeed in the pursuit of growth, whether it be revenue, professional or personal development goals.  

Meet the Marketing, Sales & Service team