Sep. 29, 2021 | Event summit

Join West Monroe at the upcoming summit to hear Innovation Fellow Doug Laney discuss how organizations can treat information as an actual enterprise asset

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Wednesday, September 29, 2021



Join West Monroe at the upcoming summit on Wednesday, September 29th. is home to the world’s largest collaborative data community, which is free and open to the public. It’s where people discover data, share analysis, and team up on everything from social bot detection to award-winning data journalism.

Register now to hear Innovation Fellow Doug Laney discuss how organizations can treat information as an actual enterprise asset in his speaking session around the new economics of information. 

Infonomics: The New Economics of Information

Increasingly, IT and business executives talk about information as one of their most important assets. But few behave as if it is. Executives report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. And corporations typically exhibit greater discipline in managing and accounting for their office furniture than their data. 

In this session, Doug will share insights from his best-selling book, Infonomics, about how organizations can treat information as an actual enterprise asset. He will discuss why information both is and isn’t an asset and property, and what this means to organizations themselves and the investment community. And he will cover the issues of information ownership, rights, and privileges, along with alternative data challenges and opportunities, and his set of generally accepted information principles culled from other asset management disciplines. 

This session will be beneficial for those looking to help their organization move beyond the trite “data is an asset” or “data is the new oil” lip-service to actually begin acting that way. Participants will learn and have an opportunity to discuss: 

  • How to monetize information assets in a wide variety of ways, including a number of real world examples
  • How to manage information as an actual asset by apply asset management principles and practices from other asset domains 
  • How to measure information’s potential and realized value to help budget for and prove data management benefits
  • How classic microeconomic concepts can be applied to information for improved data architecture & management, and economic benefits
Until the event

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