March 9, 2021 - March 11, 2021 | Event

Infonomics: The New Economics of Information

Innovation Fellow Doug Laney will be a featured keynote speaker at the upcoming Business Intelligence Summit

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Join West Monroe at the Business Intelligence 2021 Summit from March 9th - March 11th. Over three days, you will hear from local and international experts on how to embrace digital transformation to create a data, analytics and AI-center culture. The program will include local and international case studies, interactive panel discussions, live polls and practical workshops.

Innovation Fellow Doug Laney will be a featured keynote speaker discussing “The New Economics of Information.” In this session, Doug Laney will share insights from his best-selling book, Infonomics, about how organizations can actually treat information as an actual enterprise asset. He will discuss why information both is and isn’t an asset and property, and what this means to organizations themselves and the investment community. He will cover the issues of information ownership, rights and privileges, along with alternative data challenges and opportunities, and his set of generally accepted information principles culled from other asset management disciplines.

Participants will learn and have an opportunity to discuss: 

  • How to monetize information assets in a wide variety of ways, including a number of real world examples
  • How to manage information as an actual asset by applying asset management principles and practices from other asset domains
  • How to measure information’s potential and realized value to help budget for and prove data management benefits
  • How classic microeconomic concepts can be applied to information for improved data architecture and management, and economic benefits


Tuesday, March 9th, 2021
4pm CT

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